It’s 2016 and marketing jargon can sometimes be too complex in understanding and basically incomprehensible. Words like impression and acronyms like SEO, CRM and SERP can be confusing to new professionals entering the digital marketing field. To catch up, here’s 10 digital marketing terms you need to know and understand.
- Landing Page
When logging onto a website, the first page you land on would be considered the landing page. It’s the gateway to the rest of the website and it the first webpage that users are seeing. Clicking on an external link would lead you to a landing page.
Results provided from a search engine after a search query is called the search engine results page. Example: if you search for Long Drive Agency, you’ll notice the SERP report would show that particular webpage is ranked #1 on Google, Bing and Yahoo.
Search engine optimization is a way for companies to position itself to higher ranking on search engine results. It involves coding and writing content on your page that search engine crawlers will find appealing and reputable to be placed higher on a SERP than its competitors or other webpages.
- Viral Marketing
Companies will encourage audiences to pass along its content to gain exposure and publicity. Most viral marketing campaigns have easy share functionalities, like a click to tweet button. Paying for exposure would be considered paid traffic. Viral marketing, for the most part, involves strictly organic measures.
- Keyword Stuffing
Companies stuff keywords into its content in hopes of making it more visible on search engine. Oversaturating your content would mostly likely cause your company or page to get penalized by search engines. It’s in your best luck to just provide helpful and valuable content, rather than keyword stuffing to gain visibility.
Search engine marketing involves bidding on keywords to gain more exposure on search engines. Nothing is organic about SEM, but it’s more competitive than SEO because the highest bidder usually gets the better rank for search queries involving those specific keywords.
Users can become subscribers of content and get automatic alerts when updates are made. Really simple syndication is technologic innovation that needs an RSS reader, which is where you would receive updates.
Return on investment is hard to calculate for marketing expenditures because it’s difficult to track which sales are direct results from specific marketing actions or campaigns. It’s a percentage of profit or avoided cost generated by expenditures.
- Web 2.0
A term coined by Tim O’Reilly in 2001 to describe the next generation of Internet. It’s the emphasis on user generation content that also includes instant messaging, blogs, wikis and other social media site, such as, Facebook, Twitter, Instagram, Snapchat and Vine.
Hashtags are words or groups of words that directly follow it to searchable links. It involves placing pound or number sign (#) in front of key phrases in order to search for content that other users have also mentioned. Most popularly from Twitter, but other social media sites like Facebook and Instagram also incorporate the #hashtag on its sites.
Digital marketing will continue to gain more words of jargon and acronyms as the years roll on by. It’s crucial to understand and utilize all terms in your campaigns and vocabulary to strengthen your knowledge and practices. If you don’t understand a term, the best practice to gain knowledge of it, is to do a simple Google search (Bing or Yahoo would work depending on your preference).