Prior to contacting your Members, it is crucial to come up with an Action Plan. Your Action Plan will ensure that you, along with your Members, employees, and community, have a clear direction to proceed. Based on developments, Action Plans will likely require updates. Be sure to keep Members informed of any changes updating posts accordingly. A helpful resource for building an Action Plan is linked here.
I think it is safe to say we did not expect to be writing a blog post about communication during a pandemic, yet here we are! While the circumstances are unfortunate, this past week has given our team the opportunity to investigate and analyze best practices for communication in a crisis.
Check out the post below to explore our guide to creating and sharing effective crisis communication.
The first step to problem solving is understanding the issue at hand. Show Members your plan for the future by sharing your Action Plan.
As you have likely experienced for yourself, CEOs and brands have been flooding consumer inboxes with messages regarding their pandemic plans. Your Members are probably receiving similar email overflow. To avoid becoming another unread email, increase the effectiveness of your communication by showcasing your Action Plan with these tips.
TIP: Link your pop-up to a more detailed page of updates to provide site visitors with comprehensive information.
First and foremost, golf and country clubs are in the industry of people. Like you, Members and employees are probably facing many changes to their daily life. It’s important to acknowledge the stresses your Club community is experiencing by practicing empathy.
While it is easy to become obsessed with the negative, it is important to remember that better days are ahead.
IMPORTANT: Always use your best judgment, and never share anything demeaning, dehumanizing, or insensitive.
There should be humor in it for everyone.
Effective crisis communication...
We hope that these tips will help you to effectively communicate with your Members during this uncertain time. If you found our tips helpful, consider sharing our post with the buttons below.