If you have not downloaded the Instagram app, you can grab it from the App Store, Google Play Store, or Microsoft Store.

When you create your Instagram account on the mobile app, the app will guide you through a few basic steps for getting set up. Here are two things to take note of:

1. Profile Photo

Your Instagram profile photo will be displayed as a circle in peoples feeds.

So, if you are using your clubs logo, be sure it is in the center of the image you upload, this way it will still appear clearly once Instagram resizes the image. Also, since your profile image will end up looking relatively small in the app, I’d recommend using a more prominent logo or symbol of your club — rather than a logo with lots of text in it.

2. Profile Information

Instagram's app does not prompt you to fill out the profile information for your country club, but it is important to do it regardless!
To fill out your profile information, go to your profile in the app and tap on “Edit Profile.” The two fields to fill out is your country clubs website and a short bio.

If you decide to change your username (i.e., @username), this is where you can change it, but once you determine what it is, we HIGHLY encourage you to leave it like that. Your username will is reflected in your profile URL, so any links you put out would also have to be changed.

Congrats! Just like that, you have set up your Instagram account!

Now let’s get to using the app!

When you are ready to post a picture or video, just hit the “+” icon at the bottom.

Instagram will show you the most recent photos in your photo library. You can also choose to take a new photo or video by tapping on “Photo” or “Video.”

Then just select your media or take the image/video.

Here are a few tips for creating the content:

• If you are choosing photos from your library, you can upload your photo as a portrait or landscape. Select your preferred photo and tap on the icon with two arrows in the lower-left corner of the preview.

• You can then move and zoom the photo to adjust how you want it to fit within the frame.

• You can also upload up to 10 photos and videos into a single Instagram post. Tap on the icon with two overlapping squares in the lower-right corner of the preview and select your media. These are called “Collections” and are great to upload photos from recent events at your country club!

• When you are taking a new video in Instagram, press and hold the record button to start recording your video.

• If you want to film a few different things, you can let go of the button, point your phone camera at something else, and press and hold the record button again to continue with the recording.

And of course, some tips on editing and uploading your content:

• Once you have selected your media for your post, you can add a filter or edit its orientation, brightness, contrast, and more. When your media is ready to go, just tap “Next” to fill out your post details.

• Write a caption: Your caption appears just below your media when your post is published. You can mention another Instagram account (i.e., @username) and add hashtags (i.e., #hashtags) here.
  Accounts that you mention will receive a notification about it, and your post will appear when someone searches for the hashtags you used.

• Tag People: If you are posting a photo or a collection of photos, you can tag multiple Instagram accounts in each photo.
  The accounts you tag will also receive a notification about it.

• Add Location: If your media is a photo or video of a location, you could add a location tag to your post.
  Your post will appear when someone searches for posts in that specific location.

• Social shares: If you have connected other social media profiles to your Instagram account, you can easily share your posts on those profiles by toggling the switch.

Here’s the big moment…once your post is ready, tap “Share, ” and Instagram will publish your post.

Your post will appear in the feed of everyone who follows you.

If you have been following the steps, you have just posted your first Instagram post! Awesome!

One of the best practices for growing an Instagram account is to post consistently. When studying 55 brands on Instagram, Union Metrics found that some brands lost followers when they didn’t post consistently.