If you want to increase your membership and help your country club become more profitable, writing a blog can help make that possible. While maintaining a blog for a country club might seem like a strange idea at first, blogging leads to more clicks and conversions, and it might be the element you need to boost your revenue and take your country club’s marketing to the next level.
Here are just a few of the ways in which writing a blog can be beneficial to your country club:
Increased Search Engine Rankings
Websites that include a blog have 434% more indexed pages and 97% more indexed links to their website than those sites that do not have a blog. The more indexed pages you have, the higher you will appear on search engine result pages. This will boost your search engine optimization and encourage more visitors to click on your website over your competitors.
People rarely click on websites that are not at the top of their search engine results page. When people look up country clubs in your area, or they search for local places to golf or partake in any of the activities offered by your country club, you want to make sure you are the first result they see.
In addition to increasing your profitability by attracting new members, writing a blog can help you grow your revenue because it can be monetized. Once your blog is up and running, and you have a fair amount of people who subscribe to your blog or visit your blog regularly, you can monetize your blog.
Try offering exclusive content on your blog that can be accessed only by country club members or. If you are consistently delivering high-quality content to your readers, some who do not already have a membership or are on the fence about purchasing one might be willing to purchase a membership in order to gain access to all of your content. Allow private advertisements or work with an affiliate marketing network to sell golf and tennis equipment or other relevant products to your readers. There are many ways that you can make money using your country club’s blog.
If you want more people to visit your website and sign up for a membership so you can increase your country club’s revenue, you should create a blog for your country club and update it regularly.
A blog is the perfect way to share curated content about your country club with your current and prospective members. By creating a blog, you are giving people the opportunity to learn about your club in a way they would not be able to otherwise.
For instance, you could write a blog post giving insight into the history or development of the country club. You can also create articles detailing all of the activities available at your club. There are thousands of golf, tennis, and swimming enthusiasts eager to read more about the activities they love. A well-written blog post about these activities can draw attention from people who enjoy these hobbies and lead to an increase in membership.
If you provide high-quality content that your target audience will find relevant and helpful, they will be more likely to continue to visit your website or to subscribe to your blog. This allows you to continue providing information about the country club and gets your club one step closer to obtaining new members. People feel better about companies that offer content they find valuable, so a blog can help consumers make positive associations with your country club, increasing their likelihood of purchasing a membership in the future.
Need help creating a blog or developing a custom, digital marketing strategy for your country club?